Friday, May 12, 2017

Must have content marketing tool kit

In today’s digital world, companies and businesses are defined by their individual identity and their trademark quality, and by creating compelling content you can easily get your story out there and get your voice heard by thousands of people.
Getting your content without important tools will be a very arduous battle so we have compiled a toolkit for your business.

7 Content Marketing Toolkit That’ll Triple Your Search Traffic
1. Curata

Curata is a one of the most powerful marketing tool designed to take his or her content marketing  campaign to the next level. You want have to be a professional to use curata . Even a newbie can use curata with some dedicated approach.
With the Curata content marketing platform (CMP), you can get rid of  your content blind spots. Instead, you can create data-driven articles.
This excellent content marketing platform will help you achieve three major things:
  1. Streamline your content production process.
  2. Analyze marketing and sales pipeline impact.
  3. Build a predictable content supply chain.
Curata is being used by all the major players in the digital industry.
According to Curata, they can provide you help in  fuelling your content marketing plan by:
  • Using their self-learning engine to discover the best materials on the internet.
  • Easily organizing and contextualizing with just a few clicks.
  • Effortlessly publishing and promoting your content anytime. Anywhere.
You must test this tool to know how it will impact your business.

SEMRUSH will help you track your backlinks, your keywords, your views.
With SEMRUSH you can determine the types and categories  of blog posts so that you can  work in your niche and  create better content, attract quality backlinks, rank higher on SERPs, and beat your competitors.
When you sign up for SEMRUSH, you’re presented with:
  • Crawl Reports
  • Site SEO Audit
  • HTTPS Audit
  • KW Position Tracker
  • Content Explorer
  • Site Explorer
  • Find toxic backlinks
  • And many other tools…

This tool is free from Google and reveals most of essential parts of your website such as page views, sessions, users , new users etc.
Google Analytics will help you in figuring out whether your strategy is working or not. 
Google Analytics will help you to know:
  • Which of your targeted keywords are driving the most traffic.
  • Where the majority of your traffic is coming from.
  • What type of content is doing well for you.
  • How much traffic your content is generating.
After assessing these metrics you can adjust your approach and modify it if needed.
This is the most important tool you must use to have a good insights  of your website.
4. Hemingway Editor
This app helps you in creating great content and will help in identifying flaws in your content.
It will also suggest you ways to improve your content and will help you in formulating your link building strategies.
Consider it as a content marketing “guider”.
The editor will identify problems within your blog posts, give you tips and suggestions on necessary steps to take and fix the problems before posting/publishing your valuable content.
Take a look at the screenshot below:

It also provides you the readability score of your content as well.
The higher the readability score, the better.
You should be more comfortable publishing your posts after applying all the suggestions given to you by the Hemingway editor.
The good news is that this excellent tool is free!
Check out Hemingway
Other tool that you should be using:
  • Grammarly *Helps in proof reading*

Social pilot helps you in schedule your content on social media. You can schedule at what time and date you want to post the content. They even support Instagram and pintest as well.
You can also send recurring tweets .Whenever I publish a new post, I schedule them to be tweeted 10 times in coming 2-3 months. This saves a lot of time & also helps in driving consistent traffic from social media.

6. BuzzSumo

Content marketing platforms are mainly divided into two  types:
  1. Content marketing toolkit
  2. Efficient content marketing toolkit
BuzzSumo is into the second category  type. It’s very helpful and must be used everyday.
This tool helps you in achieving two things:
  1. Figure out the best performing content in any niche or industry.
  2. Find top influencers in that niche to promote the content.
Anybody can use this tool as it does not require any particular skill. You just have to  enter your keyword into the search box and the tool will take care of the rest and will provide you some great analytics..
For example, if I want to find information on the phrase “social media marketing”, I will get the result:
You can use this information to discover what content performs best for your targeted keyword so you can create an even stronger article and get it to outrank your competitor’s.
After creating your material, you can also use BuzzSumo to see the people that shared and linked to your competitor’s content. You can contact those people and let them know you’ve got something better which they might also consider sharing and mentioning.
In a nutshell, this is how BuzzSumo will help.

This tool helps you in getting recommended headlines and will  make your post highly attractive.
If you’re not satisfied with the result, you can  refresh and the tool will return another intriguing title.

Start using the Portent Content Idea Generator tool today and knock off boring and ineffective titles from your blog posts.

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