Saturday, April 22, 2017

16 Rules Of Social Media Marketing

The 16 rules of SMO, according to one source, are as follows:

1. Increase your linkability

2. Make tagging and bookmarking easy

3. Reward inbound links

4. Help your content to "travel" via sharing

5. Encourage the mashup, where users are allowed to remix content

6. Be a user resource, even if it doesn’t help you (e.g., provide resources and information for users)

7. Reward helpful and valuable users

8. Participate (join the online conversation)

9. Know how to target your audience

10. Create new, quality content ("web scraping" of existing online content is ignored by good search engines)

11. Be "real" in the tone and style of the posts

12. Don't forget your roots; be humble

13. Don't be afraid to experiment, innovate, try new things and "stay fresh"

14. Develop an SMO strategy

15. Choose your SMO tactics wisely

16. Make SMO a key part of your marketing process and develop company best practices

The Social Media Strategy may consider:

1. Objectives e.g. creating brand awareness and using social media for external communications.

2. Listening e.g. monitoring conversations relating to customers and business objectives.

3. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention.

4. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information.

5. Measurement e.g. keeping a record of likes and comments on posts, and a number of sales to monitor growth and determine which tactics are most useful in optimizing social media.

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